EFFECTIVENESS OF ADVERTISING ACTIVITY OF TRADE ORGANIZATIONS AND WAYS OF ITS IMPROVEMENT
Keywords:
sales, advertising, communication, efficiency, optimal advertising, target audience, advertising effectiveness, advertising budget, commercial effectiveness of advertising.Abstract
The development of our country is accompanied by qualitative changes in all spheres of life. These changes are also reflected in advertising. Advertisers, psychologists, and salespeople are important in America and European countries. Today, the demand for advertising strategies and products has increased significantly. The commercial market has become more developed and competitive. It plays by strict rules and is important in that it uses new tools for advertising and marketing communications.
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Interest and motivation for the product or service among respondents who are regular users of the product or service.
The ability to create interest when comparing an ad with other ads for the same category of goods or services.
Overall impression of the ad or evaluation of the ad as a whole.
Elements of attention-grabbing advertising.
Interesting elements of advertising.
Understanding the price and quality of the advertised product or service.
Intent to purchase a product or use a service.
Is the ad targeted at the respondent?
Is the message in the ad correct?
The attitude of the target group to advertising is determined. This means that in-depth questions related to relevant advertising are asked only to people who have been identified as belonging to the target group.
