CONCEPTUAL BASIS FOR STRENGTHENING THE IMAGE OF THE TOURIST TERRITORIES OF OUR COUNTRY.
Keywords:
tourist image, real and potential tourists, tourist image, additional resource, social image, moral image, psychological image, transport realities, regional image, regional atmosphere.Abstract
This article describes the tourist image of the country, the formation of a positive tourist image of its regions, the uniqueness of the tourist image of each region, the structure of the image, indicators that form the main idea of the image, factors influencing the creation of the tourist image of the region, the image of tourism in Uzbekistan. As a recommendation, we noted the areas of application of marketing strategies in its formation and development.
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