WAYS TO INCREASE THE COMPETITIVENESS OF CONSTRUCTION PRODUCTS BASED ON MARKETING RESEARCH

Authors

  • B.K. Abdusamatov Associate Professor of Sam DAQU "Construction Economics and Management" Department.
  • F.M. Rakhmonova Sam DAQU is a senior teacher of the "Construction Economics and Management" department.
  • R.M. Egamov Sam DAQU is a teacher of the "Construction Economics and Management" department.

Keywords:

Инновация, инновацион тадбирлар,қурилиш,қурилиш маҳсулотлари, маркетинг, маркетинг тадқиқотлари, қурилиш маҳсулотларини баҳолаш, рақобатбардошлилик.

Abstract

Илмий мақолада ишлаб чиқарилаётган қурилиш маҳсулотларнинг рақобатбардошлигини ошириш учун албатта маркетинг тадқиқотларини ўтказиш бугунги куннинг талабидир, халқаро бозорларда бу жараёнга эҳтиёжнинг мвжудлиги, маҳсулотнинг рақобатбардошлигини оширишда маркетинг тадқиқотлар зарурлиги ва уни ўтказиш бўйича таклиф ва тавсиялар берилган.

References

Source: http://www.globalconstruction 2030.com

Decision PQ-4198 of the President of the Republic of Uzbekistan "On measures of fundamental improvement and comprehensive development of the construction materials industry" February 20, 2019.

Malhotra Neresh K. Marketingovye issledovaniya. M.: Williams, 2002. - 956p.

Michael Porter. Competitive strategy: Methodology analysis otrasley i konkurentov. © Izdanie na russkom yazyke, perevod, ofromlenie. LLC "Alpina Publisher", 2015

Smith, W. (1956), "Product Differentiation and Market Segmentation as Alternative Marketing Strategies," Journal of Marketing, 21, 3-8.

Wind, Y. (1978), "Issues and Advances in Segmentation Research," Journal of Marketing Research, 15 (August), 317str.

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Published

2023-03-19

Issue

Vol. 11 No. 3 (2023): FIJESH

Section

Articles