CONVENIENCES IN PROMOTION OF ONLINE RESERVATION SERVICES VIA BOOKING.COM
Keywords:
Online travel agencies (OTA), B2B and B2C customer, Expedia, Booking Holdings, Trip.com.Abstract
This article shows how important online travel agencies are in promoting accommodation services. According to statistics, by 2020, the online travel booking market is estimated to be worth $817 billion, accounting for 63% of the $1.2 trillion online travel booking market share, the largest market in the sector. represents one of the shares.
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