THE EFFECTIVENESS OF THE USE OF MARKETING STRATEGIES IN THE ORGANIZATIONAL AND ECONOMIC DEVELOPMENT OF PRIVATE ENTREPRENEURSHIP.
Keywords:
small business and private entrepreneurship, outsourcing services, Ansoff matrix and business development strategies, growth strategy matrix, market matrix, existing market, new market, Boston matrix.Abstract
This article presents analytical opinions on the effectiveness of the use of marketing strategies in the organizational and economic development of private entrepreneurship, the Ansoff matrix, the Boston matrix and their essence, the effectiveness of the use of marketing strategies.
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