EXPLORING GLOBAL TRENDS IN FAITH-BASED TRAVEL: THE SPREAD OF ZIYARAH AND THE GROWTH OF HALAL TOURISM

Abstract

Ziyarah and Halal tourism have become significant trends in the global travel industry, reflecting the increasing demand for faith-based and culturally sensitive experiences among Muslim travelers. This scientific article thoroughly examines the worldwide diffusion and impact of Ziyarah (religious pilgrimage to Islamic holy sites) and Halal tourism (travel adhering to Islamic principles). Through an extensive analysis of academic literature, statistical data and case studies, this study explores the factors driving the widespread adoption of these tourism forms and their profound implications for the global travel landscape. The research sheds light on the economic contributions of Ziyarah and Halal tourism, their role in fostering intercultural understanding and their potential for promoting sustainable development in destination countries. Additionally, the study delves into the social and cultural significance of these faith-based travel trends, emphasizing their capacity to facilitate cultural exchange and preserve Islamic heritage. While acknowledging the challenges faced by Ziyarah and Halal tourism, such as sustainability issues and cultural sensitivities, the article highlights opportunities for stakeholders to promote responsible and inclusive growth in these transformative travel experiences. As Ziyarah and Halal tourism continue to shape the world of travel, this research adds to the knowledge base, guiding policies and practices to enhance their positive impact and harmonious integration on a global scale.