ENHANCING ORGANIZATIONAL PERFORMANCE AND DECISION-MAKING THROUGH THE IMPLEMENTATION OF A BALANCED SCORECARD FRAMEWORK
Keywords:
Balanced Scorecard, key performance indicators, economic entities.Abstract
This thesis explores the application and effectiveness of the balanced scorecard (BSC) framework in enhancing organizational performance and decision-making. The BSC is a strategic management tool that enables organizations to align their goals and objectives with their strategic vision. The study focuses on a specific case study organization to examine the implementation process, challenges faced, and the resulting impact on organizational performance. The research aims to provide valuable insights into the practical implementation of the BSC framework and its potential benefits.
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