WAYS TO APPLY INNOVATIVE MARKETING IN THE EFFECTIVE ORGANIZATION OF BANKING MANAGEMENT IN COMMERCIAL BANKS.
Keywords:
board of Directors, Chief Executive Officer (CEO) or Managing Dire, senior Management Team, departments and divisions, retail banking, corporate banking, investment banking, risk management, operations, compliance, human resources, marketing.Abstract
This article presents analytical information about bank management in commercial banks, its organization, ways of organizing bank management, ways of implementing innovative marketing in the application of bank management.
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