ЯЗЫК РЕКЛАМЫ: ЯЗЫКОВЫЕ ЕДИНИЦЫ И НАЦИОНАЛЬНЫЕ КОМПОНЕНТЫ
Keywords:
реклама, язык, общение, языковые особенности, национальные компоненты, традиции.Abstract
Сфера рекламы в значительной степени зависит от разговорного и невербального языка, чтобы привлечь внимание к продукту и побудить его к потреблению. В статье рассматриваются некоторые понятия языка рекламы, а также анализируется национальная реклама, ее языковые и традиционные особенности.
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